Marketing is responsible for developing strategic communications and building relationships with customers. It involves researching customer needs, developing products & services that satisfy these needs and converting them into brands. We then use a combination of communications strategies such as Advertising, Sales Promotions, PR & Influencer Marketing to sell these brands to customers.
In recent years Marketing has shifted into the Digital Media sector where businesses communicate directly with customers using websites, mobile phone apps and social media. Marketing and digital media encompasses all social media platforms that connect organisations to customers and these platforms are constantly evolving as we strive to meet changing customer needs.
What is the BA (Hons) in Marketing & Digital Media?
The BA (Hons) in Marketing & Digital Media is a four year degree course, which prepares students for employment in marketing in the digital age. The first two semesters consist of general marketing and business subjects and then students study the specific marketing, advertising & media subjects from semesters 3-8.
Year 1
Semester 1
Semester 2
Digital Media 1
IT & Communication Skills 2
IT & Communication Skills 1
Macroeconomic Environment
Introduction to Management
Marketing Communications
Introduction to Statistics
Marketing Mix
Market Pricing
Organisational Behaviour
Principles of Marketing
Social Media Technologies
Year 2
Semester 3
Semester 4
Applied Services Marketing
Accounting for Business
Consumer Psychology
Commercial Law
Digital Media 2
Consumer Environment
Direct & Database Marketing
Introduction to Advertising
Introduction to Business Law
Marketing Research Practice
Marketing Research Theory
Print Media Advertising
Year 3
Semester 5
Semester 6
Advertising Message & Media Planning
Work Placement 1
Customer Relationship Management
Work Placement 1 Log Book
Digital Creativity & Design
International Placement 1
Financial Management
Web Development
Choose one of the following electives:
*Sports Marketing
*Marketing/Advertising Project 1
* = elective module
Year 4
Semester 7
Semester 8
Digital Media Advertising
Digital Marketing
International Marketing
Marketing Challenge
Services Marketing Theory
Global Strategic Marketing
Strategic Public Relations
SEO & Analytics
Web Design
Strategic Brand Management
Choose one of the following electives:
Choose one of the following electives:
*Professional Selling Skills
*Social & Ethical Marketing
*Marketing/Advertising Project 1
*Small Business Management
*Marketing/Advertising Project 2
Leaving Cert: Minimum entry requirements for BA (Hons) in Marketing & Digital Media
2 subjects: H5 4 subjects: O6/H7 English or Irish: O6/H7 Mathematics: O6/H7
Advanced and Equivalent Entry for BA (Hons) in Marketing & Digital Media:
Graduates from the BA (Hons) in Marketing & Digital Media may find employment in fields such as:
Advertising
Online Media (Managing company website/ social media/online promotions)
Marketing Research
Brand Management
Sports Sponsorship
Sales & Purchasing
Public Relations
BA (Hons) in Marketing & Digital Media work placement or study abroad
The work placement or study abroad takes place in Semester 8. It allows students to gain real experience of working in a marketing environment. Companies who have been involved in the placements include: Coca Cola, Aer Lingus, Ben Sherman, Bulmers (C+C), Bank of Ireland and Advertising Agencies such as Core, and TBWA. Students can also opt to study abroad in one of SETU Waterford’s partner institutions in Europe, Canada or the USA.
Follow on Study for the BA (Hons) in Marketing & Digital Media
Graduates from the BA (Hons) in Marketing & Digital Media may find employment in fields such as:
Advertising
Online Media (Managing company website/ social media/online promotions)
Marketing Research
Brand Management
Sports Sponsorship
Sales & Purchasing
Public Relations
BA (Hons) in Marketing & Digital Media work placement or study abroad
The work placement or study abroad takes place in Semester 8. It allows students to gain real experience of working in a marketing environment. Companies who have been involved in the placements include: Coca Cola, Aer Lingus, Ben Sherman, Bulmers (C+C), Bank of Ireland and Advertising Agencies such as Core, and TBWA. Students can also opt to study abroad in one of SETU Waterford’s partner institutions in Europe, Canada or the USA.
All honours degree programmes in the School of Business have relevant taught postgraduate study options which are featured here. The school also has postgraduate research options including Master by Research and PhD opportunities.
