Do your family and friends complain about you being on your phone all the time? Well now Is your chance to put all that screen time to good use by proving that you can have a successful and exciting career using your digital devices to connect with millions of people across the world.
Experts tell us that the global influencer market is currently worth around $21 billion. We know that influencing; social media marketing; digital content writing and digital strategising are important business activities and socially vital in connecting people and ideas. The employment opportunities in the digital media industry are endless. The best way to become an executive part of this huge enterprise is to transform yourself into an industry professional. We are here to help you become that professional. Your career in digital media will be launched by taking part in our exciting new programme focusing on content creation and the harnessing of social media power.
On finishing our programme you can start an energising media job in the worlds of business, campaigning, selling and influencing. Over the course of the programme you will learn to become an expert in social media theory and practice. You will enlarge your talent for connecting with people who are interested in what you have to say. We will help you professionalise your practice so that it transforms from hobby to career. We do this by educating you in how to think smarter about your online practice because that’s what the best professionals do.
Special Features:
We have diverse courses on offer including creative video, celebrity studies, psychology, data analytics, podcasting and work experience. The choice is comprehensive and will enable you to take on the digital world.
Year 1
Semester 1
Semester 2
Introduction to Data Analysis for Digital Marketing (M)
Data Analysis for Digital Marketing (M)
Introduction to Digital Marketing (M)
Social Media Entrepreneurship (M)
Introduction to Media Studies 1 (M)
Introduction to Media Studies 2 (M)
Introduction and History of Public Relations (M)
Social Media Marketing (M)
Professional Writing and Research in the Digital Age (M)
Social Psychology (M)
Introduction to Information Technology (M)
Applied Information Technology (M)
M is a mandatory subject - E is an elective subject
Year 2
Semester 3
Semester 4
Visual Language and Communications (M)
Creative Digital Media (M)
Creative Writing and Narrative (M)
Crisis Management (M)
Fundamentals of Media and PR Law 1 (M)
Contemporary Photographic Cultures (M)
History of Photography (M)
Multimodel Media Practices (M)
Creative Video (M)
Creative Radio and Storytelling (M)
M is a mandatory subject - E is an elective subject
Year 3
Semester 5
Semester 6
Content Writing (M)
Work Placement (E)
New Media Ethics (M)
Study Semester Abroad (E)
Data Journalism (M)
PR and Media Internship Project (E)
Radio Journalism (M)
Fundamentals of Media and PR Law 2 (E)
Journalism (M)
Contemporary Marketing Practice (E)
Networking in Public Relations (E)
Marketing Research (E)
M is a mandatory subject - E is an elective subject
Year 4
Semester 7
Semester 8
Event Management (M)
Ireland on Screen (M)
Sustainable Marketing (M)
Screen Stories (M)
Social Media Project (M)
Media and Society (M)
Podcasting and Multi-Screen Production (M)
Lead Portfolio (M)
Celebrity Studies (M)
Dissertation (E)
Dissertation by Practice (E)
M is a mandatory subject - E is an elective subject
What are the minimum entry requirements?
5 subjects: O6/H7
English or Irish: O6/H7
What will I be able to do when I finish the course?
