A Business Marketing Degree explores how organisations identify and meet their customers' needs in a competitive and changing world. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, charities, sporting organisations and small businesses and includes diverse disciplines such as: advertising; sales; brand design; customer psychology; market research; product development. With a wide range of electives to select from, work placement or study abroad options in year 3, and project-based assessment, this is an exciting and flexible degree for anyone interested in business & marketing.
Course Structure
Years 1 & 2 focus on general business modules with introductory modules in Marketing. Years 3 & 4 allow you to specialise in your Marketing discipline with modules focusing on sales & retail; digital & advertising; international marketing & services; event management & sustainability; market research & consumer psychology; brand management & new product innovation. Year 3 includes a marketing work placement or study abroad semester.
Is this course for you?
If you are interested in a career where every day is different and a college degree where you will develop a customer-focused mindset with an emphasis on analytical & creative thinking, problem-solving, teamwork, and communication skills, then the Bachelor of Business (Honours) in Marketing is the course for you.
Special Features:
Emphasis on professional practice throughout the course, including project-based assessments and working with client organisations to devise creative marketing solutions. Year 3 also includes a semester-long work placement or study abroad option.
Industry guest speakers bring the experience of marketing professionals and the latest developments right into the classroom.
All students, regardless of the original option choice, will be permitted to change their selection at the end of Year 2 and confirm their specialism for Years 3 and 4.
Recognised by employers as developing career-focused marketers.
M is a mandatory subject - E is an elective subject
Year 2
Semester 3
Semester 4
Business Cost Accounting (M)
Business Management Accounting (M)
Data Analysis for Business 2 (M)
Macroeconomy of Ireland (M)
Business Law 1 (M)
Business Law 2 (M)
Human Resource Management 1 (M)
Supply Chain Management (M)
Introduction to Marketing (M)
Contemporary Marketing Practice (M)
Business Psychology 2 (E)
Intermediate Financial Accounting 2 (E)
Intermediate Financial Accounting 1 (E)
Human Resource Management 2 (E)
IT for Business 2 (E)
M is a mandatory subject - E is an elective subject
Year 3
Semester 5
Semester 6
Integrated Marketing Communications (M)
Work Placement (E)
Business Finance (M)
Study Semester Abroad (E)
Market and Customer Insights (M)
Sales Management (E)
Consumer Psychology and Behaviour (M)
Marketing Internship Project (E)
Strategic Service and CX Excellence (E)
New Product Innovation (E)
Professional Selling (E)
Business English 2 (E)
Sustainable Marketing (E)
Marketing for Services (E)
Event Management (E)
Business English 1 (E)
Shopper Category Management (E)
M is a mandatory subject - E is an elective subject
Year 4
Semester 7
Semester 8
Strategic Analysis (M)
Brand Management (M)
Marketing Management (M)
Digital Marketing Planning (M)
Digital Marketing (M)
Strategic Positioning (M)
International Marketing Strategy (M)
Sales Management (E)
Strategic Service and CX Excellence (E)
New Product Innovation (E)
Professional Selling (E)
Marketing for Services (E)
Sustainable Marketing (E)
Corporate Governance - Private Companies (E)
Shopper Category Management (E)
Marketing Dissertation (E)
Event Management (E)
Marketing Client Project (E)
Strategic Financial Management (E)
M is a mandatory subject - E is an elective subject
What are the minimum entry requirements?
2 subjects: H5
4 subjects: 4O6/H7
English or Irish: O6/H7
Mathematics: O6/H7
What follow-on study opportunities are available?
Graduates who achieve a minimum second-class honours degree are eligible to apply to a range of masters and postgraduate courses in SETU (e.g. MSc in Digital Marketing & Analytics or Masters of Business) or those available in other institutions.
What exemptions will I receive?
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Notes
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What will I be able to do when I finish the course?
A marketing degree equips graduates with the skill set to pursue a variety of careers in: digital marketing; brand management; new product innovation; market research; consumer behaviour; services marketing; international marketing and sales in local, national & international organisations.
