Bachelor of Business

Digital Marketing

Code

SE416

Location

Wexford

Campus

Summerhill Road

Level Level 7
Duration 3 Years
CAO Points 250
Global Applicants View details

What is the Course about?

This course equips students with the applied skills and knowledge needed to pursue a career in a variety of areas such as commercial activity, entrepreneurship, public service, government and the not-for-profit sector. The course is structured around four key pillars - management, finance/economics, business technology and marketing.

Course Structure

In the first two years you will explore the fundamentals of business, with some electives in Year 2. After two years, students decide on their chosen area of specialism in either Business or Business with Digital Marketing. Depending on your choice and your areas of interest there are also electives are available in Commercial Law, Fund Accounting and Economics.

In Year 3, you will also undertake a professional work placement where you will put your learning into practice and gain practical experience in a field of interest to you.

The Business stream is focused around four key pillars - management, finance/economics, business technology and marketing. Specially focused modules, such as fund accounting, are targeted at students interested in a career in financial services, while practical modules in digital applications and computerised accounting enhance employability skills. Students also have opportunities to develop their own business ideas through the development of business plans and through the entrepreneurship module.

With the Digital Marketing specialism, you will have the opportunity to work with students and staff from a design background to find creative solutions to marketing issues. You will study digital media design and have the opportunity to work in a digital marketing organisation as part of your final year.

Is this course for you?

If you are interested in learning how to make decisions in an evolving global digital business environment, this course will interest you.

Special Features:

Students of either option undertake a 12 - 20 week professional work placement in Year 3. This placement requires students to undertake a practical project in either business or digital marketing with a client organisation producing either digital marketing plans or a marketing and business plan to a professional standard for that business.
Choice of streams after year 2 that allows you to graduate with a degree in Business or a degree in Business with Digital Marketing.
Business project in year 4 integrates professional work placement experience with skills developed throughout the course.
An emphasis on the application of technical skills and design acumen to formulate complex business solutions.
Specialist electives in Fund Accounting, Digital Media Design and European Economics.
International focus throughout the course.
Exit Awards: Higher Certificate in Business (NFQ Level 6) after Year 2

Year 1

Semester 1	Semester 2
Academic and Professional Skills (M)	Customer Service in Practice (M)
Digital Skills (M)	Fundamentals of Financial Accounting (M)
Introduction to Management (M)	Investment Maths (M)
Microeconomics (M)	Macroeconomics (M)
Statistics and Forecasting (M)	Managing an Enterprise (M)

M is a mandatory subject - E is an elective subject

Year 2

Semester 3	Semester 4
Business Law (M)	Digital Applications (M)
Management Accounting 1 (M)	Management Accounting (M)
Introduction to Marketing (M)	Marketing Mix (M)
Financial Reporting (E)	Computerised Accounting (E)
Managerial Economics (E)	Economic Policy (E)
People Management (E)	Human Resource Management Skills (E)

M is a mandatory subject - E is an elective subject

Year 3

Semester 5	Semester 6
Business Research Methods (M)	Placement Preparation and Practice (M)
Digital Marketing (M)
Financial Management (M)
Marketing Management (M)
Digital Media Design - (For Digital Marketing Stream-Business) (E)
Operations Management (E)
Commercial Law (E)
European Economics (E)
Fund Accounting (E)

M is a mandatory subject - E is an elective subject

What are the minimum entry requirements?

5O6/H7
English or Irish O6/H7
Mathematics O6/H7

What follow-on study opportunities are available?

Graduates are eligible to enter Year 4 of the Bachelor of Business (Honours) in Business at Wexford or apply for a Level 8 Business Degree Programme at another third-level institution. Many of our graduates go on to pursue a career in finance/accountancy and complete the professional Accountancy/Banking exams.

Graduates of BBS Business and BBS Business with Digital Marketing degrees have a diverse selection of postgraduate studies to explore and in which to specialise.

Notes

Exit award

Higher Certificate in Business (NFQ Level 6) after Year 2; Bachelor of Business, Business or Business with Digital Marketing (NFQ Level 7) after Year 3.

What will I be able to do when I finish the course?

A business degree prepares you for a broad range of industries and career opportunities. The flexibility of the degree allows for a diverse array of employment prospects, giving you

skills in critical thinking, communication, leadership, problem-solving, and understanding complex systems, which are applicable in all sectors. Graduates have the necessary knowledge and skills to work in organisations requiring specialised digital marketing skills.

Below are some industries and jobs that a business graduates find employment:

Finance, including financial services, insurance and investment fund organisations.
Marketing, Advertising, and Public Relations
Public sector and Non-Profit Organisations
Entrepreneurship and Start-ups
Accountancy
Investment Funds
Retail and Sales
Human Resource Management
Education and Teaching
Supply Chain and Logistics
Technology
Tourism and Hospitality

In addition, past graduates from the Business with Digital Marketing specialism have also worked in professional areas such as Digital Marketing, SEO, Social Media, Content Strategy, Product Management, Web Design/Development, Data Analysis UX/UI Design, Brand Strategy, Influencer Marketing and CRM.