Marketing

What is the Course about?

A Business Marketing Degree explores how organisations identify and meet their customers' needs in a competitive and changing world. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, charities, sporting organisations and small businesses and includes diverse disciplines such as: advertising; sales; brand design; customer psychology; market research; product development. With a wide range of electives to select from, work placement or study abroad options in year 3, and project-based assessment, this is an exciting and flexible degree for anyone interested in business & marketing.

Course Structure

Years 1 & 2 focus on general business modules with introductory modules in Marketing.Year 3 allows you to specialise in your Marketing discipline with modules focusing on sales & retail; advertising; services; event management & sustainability; market research & consumer psychology.Year 3 also includes a marketing work placement or study abroad semester.On successful completion of year 3 you have the option to complete one more year for an honours degree (Level 8) - Bachelor of Business (Honours) in Marketing.

Is this course for you?

If you are interested in a career where every day is different and a college degree where you will develop a customer-focused mindset with an emphasis on analytical & creative thinking, problem-solving, teamwork, and communication skills, then the Bachelor of Business in Marketing is the course for you.It allows you to develop your business and marketing knowledge & skills before considering progression to an honours degree.

Special Features:

• Emphasis on professional practice throughout the course, including project-based assessments and working with client organisations to devise creative marketing solutions.Year 3 also includes a semester long work placement or study abroad option.
• Industry guest speakers bring the experience of marketing professionals and latest developments right into the classroom.
• All students, regardless of the original option choice, will be permitted to change their selection at the end of Year 2 and confirm their specialism for Year 3.
• Recognised by employers as developing career-focused marketers.

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