Examining how digital, web and social media technologies are used to deliver innovative business solutions, and how data analysis is at the heart of all successful marketing, this cutting edge degree provides an ideal space to explore the customer and commercial focus of marketing, the creativity of design and digital technology, and the analytical world of data.
An emphasis on professional practice, client company projects and a semester-long work placement or study abroad option provides a stimulating learning environment.
Course Structure
This four year degree focuses on continuous assessment methods and practical client-based projects that build your knowledge and skills each year. Along with a work placement or study abroad semester in Year 3, emphasis is placed on problem solving and teamwork and developing career-ready graduates.
Is this course for you?
If you have a curious mind and want to know how successful marketing campaigns are created; have an interest in design, web, and social media; want a degree that allows you develop your creative and problem solving skills, and a career where no two days are the same, then digital marketing with analytics is the degree for you.
Special Features:
The BSc (Hons) in Digital Marketing with Analytics programme has received accreditation from the Institute of Analytics, which is an International Professional Body for Analytics & Data Science professionals. Receiving this accreditation means we have gained global recognition that our programme meets the highest global academic, professional and ethical standards set by the IoA. Students, universities and employers can be confident in the quality of education we provide, which should help students gain a competitive edge in the data age.
A semester-long work placement or study abroad option in Year 3 promoting workbased learning.
Working with client organisations to devise creative marketing solutions.
Wide range of elective subjects allows students to customise Years 3 & 4 of their studies.
Industry guest speakers bring the experience of marketing professionals and latest developments right into the classroom.
Introduction to Data Analysis for Digital Marketing (M)
Creative Digital Media (M)
Introduction to Digital Marketing (M)
Data Analysis for Digital Marketing (M)
Introduction to Digital Media Design (M)
Introduction to Finance for Marketing (M)
Fundamentals of Marketing (M)
Social Media Marketing (M)
Professional Writing and Research in the Digital Age (M)
Contemporary Marketing Practice (M)
Introduction to Information Technology (M)
Applied Information Technology (M)
M is a mandatory subject - E is an elective subject
Year 2
Semester 3
Semester 4
Consumer Psychology and Behaviour (M)
Digital Analytics and CRM (M)
Integrated Marketing Communications (M)
Finance for Marketing (M)
Web Design and UX (M)
Law and Regulation in the Digital Economy (M)
Content Writing (M)
SEO and Search Engine Marketing (M)
Marketing Research (M)
M is a mandatory subject - E is an elective subject
Year 3
Semester 5
Semester 6
Data Reporting for Digital Marketing (M)
Study Semester Abroad (E)
Business Finance (M)
Work Placement (E)
Professional Selling (M)
Marketing Internship Project (E)
Strategic Service and CX Experience (M)
Specialist Areas in Public Relations (E)
Event Management (E)
Marketing for Services (E)
Sustainable Marketing (E)
New Product Innovation (E)
Creative Video (E)
Shopper Category Management (E)
M is a mandatory subject - E is an elective subject
Year 4
Semester 7
Semester 8
Advanced Data Analysis 1 (M)
Advanced Data Analysis 2 (M)
Ecommerce (M)
Contemporary Issues in Digital Marketing (M)
International Marketing Strategy (M)
Brand Management (M)
Marketing Management (M)
B2B Marketing (M)
Shopper Category Management (E)
Digital Marketing Planning (M)
Event Management (E)
Sales Management (E)
New Media Ethics (E)
Marketing for Services (E)
New Product Innovation (E)
M is a mandatory subject - E is an elective subject
What are the minimum entry requirements?
2 Subjects: H5
4 Subjects: O6/H7
English or Irish: O6/H7
Mathematics: O6/H7
What follow-on study opportunities are available?
Graduates of the BSc (Hons) in Digital Marketing with Analytics can apply to the Masters in Digital Marketing with Analytics, and the Masters in Interaction Design at SETU Carlow. Graduates can also consider research masters options at SETU Carlow, along with other postgraduate opportunities in Ireland and abroad.
What exemptions will I receive?
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Notes
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What will I be able to do when I finish the course?
Digital Marketing is essential in: entrepreneurial start-ups and hightech multinationals; sporting governing bodies and charitable not-for-profits; private industry and public services.
Career opportunities include: the creative world of advertising and design; the commercial world of sales and building market share; the technological side of web design, SEO & SEM, and the analytical use of data to devise successful marketing strategies.
