Examining how digital, web and social media technologies are used to deliver innovative business solutions, and how data analysis is at the heart of all successful marketing, this cutting-edge degree provides an ideal space to explore the customer and commercial focus of marketing, the creativity of design and digital technology, and the analytical world of data.
An emphasis on professional practice, client company projects and a semester-long work placement or study abroad option provides a stimulating learning environment.
Course Structure
This three year degree focuses on continuous assessment methods and practical client-based projects that build your knowledge and skills each year. Along with a work placement or study abroad semester in Year 3, emphasis is placed on problem solving and teamwork and developing career- ready graduates.
Is this course for you?
If you have a curious mind and want to know how successful marketing campaigns are created; have an interest in design, web, and social media; want a degree that allows you develop your creative and problem-solving skills, and a career where no two days are the same, then digital marketing with analytics is the degree for you.
Special Features:
A semester-long work placement or study abroad option in Year 3 promoting work-based learning.
Working with client organisations to devise creative marketing solutions.
Wide range of elective subjects allows students to customise Years 3 of their studies.
Industry guest speakers bring the experience of marketing professionals and latest developments right into the classroom.
Introduction to Data Analysis for Digital Marketing (M)
Introduction to Finance for Marketing (M)
Introduction to Digital Media Design (M)
Creative Digital Media (M)
Fundamentals of Marketing (M)
Social Media Marketing (M)
Professional Writing and Research in the Digital Age (M)
Contemporary Marketing Practice (M)
Introduction to Information Technology (M)
Applied Information Technology (M)
M is a mandatory subject - E is an elective subject
Year 2
Semester 3
Semester 4
Integrated Marketing Communications (M)
Digital Analytics and CRM (M)
Web Design and UX (M)
Finance for Marketing (M)
Content Writing (M)
Law and Regulation in the Digital Economy (M)
Consumer Psychology and Behaviour (M)
SEO and Search Engine Marketing (M)
Marketing Research (M)
M is a mandatory subject - E is an elective subject
Year 3
Semester 5
Semester 6
Strategic Service and CX Excellence (M)
Study Semester Abroad (E)
Data Reporting for Digital Marketing (M)
Work Placement (E)
Business Finance (M)
Marketing Internship Project (E)
Professional Selling (M)
Specialist Areas in Public Relations (E)
Event Management (E)
Marketing for Services (E)
Creative Video (E)
New Product Innovation (E)
Shopper Category Management (E)
Sustainable Marketing (E)
M is a mandatory subject - E is an elective subject
What are the minimum entry requirements?
5 subjects: O6/H7 English or Irish: O6/H7 Mathematics: O6/H7
What follow-on study opportunities are available?
Graduates of the Digital Marketing with Analytics Level 7 degree course have the option to progress to Year 4 of Digital Marketing with Analytics Level 8 within SETU in Carlow or elsewhere.
What will I be able to do when I finish the course?
Digital Marketing is essential in: entrepreneurial start-ups and hightech multinationals; sporting governing bodies and charitable not-for-profits; private industry and public services.
Career opportunities include: the creative world of advertising and design; the commercial world of sales and building market share; the technological side of web design, SEO & SEM, and the analytical use of data to devise successful marketing strategies.
