Elevate Your Marketing Expertise: Marketing Management for Industry
In an ever-evolving marketplace, the ability to craft and implement effective marketing strategies is essential for success. Our Marketing Management for Industry course, a Level 7, 10-credit programme, is designed to provide professionals with the practical tools and strategic insights needed to excel in today’s competitive business environment.
What You’ll Learn
Strategic Marketing Foundations: Develop comprehensive marketing plans, explore the marketing mix, and apply cutting-edge strategies across diverse industries.
Digital Integration: Master the use of digital tools—such as social media, email marketing, and mobile platforms—to enhance your campaigns.
Brand Development: Learn how to build, manage, and sustain powerful brand identities that resonate across European markets.
Data-Driven Decisions: Analyse key metrics to optimise marketing performance, improve ROI, and stay ahead of trends.
Why Choose This Course?
This module is perfect for professionals looking to:
Strengthen their strategic marketing capabilities.
Understand how to tailor campaigns to diverse markets across Europe.
Harness the potential of digital and traditional marketing channels.
Empower Your Marketing Potential. Whether you're growing your business or advancing your career, this programme will give you the confidence and skills to make an impact in today’s globalised and interconnected markets.
Join us today and take your marketing to the next level!
HCI Funding
Please note that this programme is eligible for funding for eligible applicants. Microcredentials are short courses that can range from 1 credit up to 30 credits. The government’s Human Capital Initiative (HCI) programme has subsidised the micro-credentials listed below for 2024/25 which have all been developed through one of SETU HCI Pillar 3 Projects.
The Micro-Credential Course Learner Subsidy, under the HCI Pillar 3, offers a subsidy rate of 50 per cent for this specific case. In order to be eligible for the subsidised rate all applicants are required to meet the same eligibility as for Springboard+ / HCI Pillar 1 courses - please see springboardcourses.ie/eligibility or click into the application process below - on the for more information on the eligibility criteria.
Delivery
This couse will be delivered Online
Applicants who are over 23 years of age are eligible for entry onto the programme as mature students. Those under 23 years must meet CAO entry requirements for higher level education.
Students will have full access to a range of supports available online and through Blackboard, our virtual learning environment. These include our new online programme, PACE, which is designed to support students to access and effectively use library resources in order to complete assignments. Additional supports include an Academic Writing Centre and Maths Support Centre, freely available to all students.
