Code
24436
Location
Waterford
Campus
Cork Road
- Level Level 6
- Duration 12 weeks
- Credits 10
- Delivery Online
- Applications Closing 10 Jan 2025
- Application Status Open
- Next Intake January 2025
Digital marketing is now a key part of the business model for most organisations. Digital marketing and social media offer marketers a wealth of options to connect with their audience, to generate leads and to make sales. The sector continues to grow at a phenomenal rate and practice continues to evolve. This module provides students with the detailed and practical knowledge required to develop digital marketing and social media expertise.
Delivery
- Monday Evening/Online
- Classes will take place live online every Monday from 7-10pm for 12 weeks.
Qualification
Module - 10 ECTS credits
Assessment
The assessment is by continuous assessment
Course Content
- Digital Marketing Planning and Strategy
- Digital Marketing Tools
- Social Media Strategy and Planning
- Social Media Tools
- Digital Marketing and Social Media Analytics
- Contemporary Issues in Digital Marketing and Social Media
Year 1
| Semester 1 | Semester 2 |
|---|---|
M is a mandatory subject - E is an elective subject
Year 2
| Semester 3 | Semester 4 |
|---|---|
M is a mandatory subject - E is an elective subject
Year 3
| Semester 5 | Semester 6 |
|---|---|
M is a mandatory subject - E is an elective subject
Year 4
| Semester 7 | Semester 8 |
|---|---|
M is a mandatory subject - E is an elective subject
Leaving Certificate or equivalent; or mature student.
Course Leaders
Mr Joe Griffin
Digital Marketing & Social Media -
Call: +35351845611
Email: [email protected]
Profile
