Digital Marketing and Social Media

In today’s fast-paced digital world, marketing has evolved beyond traditional methods, becoming a core component of business strategy for organisations of all sizes. Digital marketing and social media provide businesses with powerful tools to engage with their target audience, generate leads, and drive sales. With new platforms, technologies, and consumer behaviours emerging constantly, staying ahead in this dynamic landscape is essential for success.

This module is designed to equip students with in-depth, practical knowledge of digital marketing and social media strategies. Covering key areas such as content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, influencer marketing, and data analytics, students will gain hands-on experience in using digital channels effectively.

Throughout the course, students will explore the latest trends, tools, and techniques in the industry, learning how to craft compelling campaigns, optimize online presence, and measure performance through data-driven insights. Emphasis will be placed on both strategic planning and real-world application, ensuring students develop the expertise needed to navigate the ever-evolving digital marketing landscape.

By the end of this module, students will be well-prepared to develop and implement effective digital marketing strategies, leverage social media to build brand awareness and customer engagement, and adapt to the continuous innovations shaping the industry. Whether aspiring to work in marketing, run their own business, or enhance their digital skills, this module provides the foundation for success in the digital marketing field.

Delivery                  

• Monday Evening/Online
• Classes will take place live online every Monday from 7-10pm for 12 weeks.

Assessment

The assessment is by continuous assessment