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Digital marketing is now a key part of the business model for most organisations. Digital marketing and social media offer marketers a wealth of options to connect with their audience, to generate leads and to make sales. The sector continues to grow at a phenomenal rate and practice continues to evolve. This module provides students with the detailed and practical knowledge required to develop digital marketing and social media expertise.

Delivery                  

  • Monday Evening/Online
  • Classes will take place live online every Monday from 7-10pm for 12 weeks.

Qualification         

Module - 10 ECTS credits

Assessment

The assessment is by continuous assessment

Course Content

  • Digital Marketing Planning and Strategy
  • Digital Marketing Tools
  • Social Media Strategy and Planning
  • Social Media Tools
  • Digital Marketing and Social Media Analytics
  • Contemporary Issues in Digital Marketing and Social Media

Year 1

Semester 1 Semester 2

M is a mandatory subject - E is an elective subject

Year 2

Semester 3 Semester 4

M is a mandatory subject - E is an elective subject

Year 3

Semester 5 Semester 6

M is a mandatory subject - E is an elective subject

Year 4

Semester 7 Semester 8

M is a mandatory subject - E is an elective subject

Leaving Certificate or equivalent; or mature student. 

Contact

Course Leaders

Mr Joe Griffin

Digital Marketing & Social Media -

Call: +35351845611

Email: [email protected]

Profile

Part Time Student Helpdesk

-

Call: +35351302040

Email: [email protected]

Profile