Digital marketing is now a key part of the business model for most organisations. Digital marketing and social media offer marketers a wealth of options to connect with their audience, to generate leads and to make sales. The sector continues to grow at a phenomenal rate and practice continues to evolve. This module provides students with the detailed and practical knowledge required to develop digital marketing and social media expertise.
Delivery
Monday Evening/Online
Classes will take place live online every Monday from 7-10pm for 12 weeks.
Qualification
Module - 10 ECTS credits
Assessment
The assessment is by continuous assessment
Course Content
Digital Marketing Planning and Strategy
Digital Marketing Tools
Social Media Strategy and Planning
Social Media Tools
Digital Marketing and Social Media Analytics
Contemporary Issues in Digital Marketing and Social Media
Year 1
Semester 1
Semester 2
M is a mandatory subject - E is an elective subject
Year 2
Semester 3
Semester 4
M is a mandatory subject - E is an elective subject
Year 3
Semester 5
Semester 6
M is a mandatory subject - E is an elective subject
Year 4
Semester 7
Semester 8
M is a mandatory subject - E is an elective subject
Leaving Certificate or equivalent; or mature student.
