Marketing

Overview

This programme provides students with an advanced knowledge of the principles of marketing. The modules have been designed to equip successful graduates with the up-to-date skills and competencies to enable them to:

• Pursue a career in any marketing oriented environment, in a large multinational corporation or a small-to-medium sized business in Ireland and abroad;
• Participate in and manage cross-functional teams with an appreciation and understanding of relationship management, changing consumer behaviour and communication across any organisation;
• Identify, analyse and propose innovative solutions to key marketing issues;
• Use and develop their critical analytical skills, providing a competitive edge in a rapidly changing marketing sector;
• Develop, contribute to and lead out marketing strategies and campaigns for new product innovation;
• Apply and develop their digital marketing skills to real world practise.

What will I be able to do when I finish this course?

Marketing is a fundamental element of all organisations and as a result, this programme will help prepare you for job opportunities across all industry sectors - private, public and voluntary.

Depending on your undergraduate degree, some examples of potential roles include:

• New Business Development, Client Manager, Customer Service Manager, Customer Insights;
• New Product Development Manager/Technologist;
• Brand Executive, Product Executive, Trade Marketing Executive;
• Compliance Manager, Business Analyst, Business solutions consultant;
• Sales and Marketing Executive, Digital Marketing Executive, Technical Sales Manager.

What subjects will I study ?

• New Product Innovation
• Marketing Management
• International Marketing
• Consumer Psychology & Insights
• Market Research Theory & Practice
• Selling

Elective Subjects

• Integrated Marketing Communications
• Digital Marketing Communications