Digital Marketing with Analytics

Overview

The lines are blurring between Marketing and IT. The European Commission has estimated that there are 900,000 unfilled digital jobs across Europe. Digital marketing is one of the few sectors where demand for graduates is exceeding supply.

This programme is ideally positioned to develop digitally focused and adaptable Marketing graduates, who will flourish in the emerging data driven, IT focused marketing function. Digital insights and analytics have come to the forefront of all Marketing strategy and are integral to day-to day Marketing operations.

This programme provides opportunity to those working in marketing from other discipline backgrounds to gain a qualification in marketing allowing them progress in their marketing career.

What will I be able to do when I finish this programme?

Articulate theories, concepts and practices of digital era marketing and how it applies to their professional practice.

Demonstrate knowledge specific to digital marketing and data analysis and use this knowledge creatively in the delivery of digital marketing strategies.

Display mastery of specialised digital era marketing skills, tools and technologies and the research skills required for the creation and delivery of digital marketing strategies.

Exercise appropriate judgement in the research, design, development and implementation of digital marketing strategies to a professional standard,cognisant of emerging technologies and marketing practices.

Use digital marketing and data analysis knowledge and skills to create and defend customer centred marketing solutions ina broad range of variable and unfamiliar marketing contexts.

Display adaptability, creativity, ingenuity, and professionalism to working, learning and responding to a dynamic environment. Self-evaluate and reflect on learning and practice.

What subjects will I study?

• Digital Analytics and CRM
• eCommerce
• Content Writing
• Data Reporting for Digital Marketing
• SEO and Search Engine Marketing
• Digital Marketing
• Digital Marketing Planning
• B2B Marketing
• Marketing and Brand Management
• Integrated Marketing Communications