The Postgraduate Diploma in Digital Marketing Practice programme has been developed in response to demand from a wide variety of industries. Graduates will be equipped with a broad portfolio of digital marketing skills. The programme will be delivered in an innovative and flexible manner, consisting of lectures, workshops, group work, presentations, and guest speakers from industry and academia, and via e-learning mode. Participants will receive intensive practical training in key digital skills such as online content creation, web and e-commerce design, development of online communication platforms, data analytics and search engine optimisation, strategic digital planning, online branding and relationship management.
Online Delivery
The indicative delivery model for the PGD in Digital Marketing Practice programme for the 2022/23 is that the programme will take place online each Thursday from 2.00 – 8.00 p.m.. The programme is run over two 12 week semesters - Jan to May’ 2023 and Sept - Dec 2023. All of the assessments are completed via continuous assessment. Students will not be required to come on- site for examinations.
Cost
The course is 90% funded by Government for employed people who will pay 10% of the total programme fee.
The course is fully funded for unemployed people and people returning to formal employment.
Fee (Payable by employed people) €520
On completion of this programme students will have the option to proceed to complete a full MSc in Digital Marketing Practice with an additional fee payable.
Delivery
This programme will be delivered through a blend of online lectures, tutorial sessions and laboratory practicals, as well as independent study. SETU Waterford Postgraduate Diploma in Digital Marketing Practice programme programme is fully accredited by the Institute of Analytics (IoA) which is the Professional Body for Analytics and Data Science professionals in the UK and Internationally.
Year 1
| Semester 1 | Semester 2 |
|---|---|
| Data Analysis and SEO | Strategic Digital Planning |
| Digital Marketing Platforms and E-commerce | Digital Branding and e-CRM |
| Digital Implementation | Digital Design |
- Applicants must hold at least a Level 8 qualification at honours level in business or a related programme with strong business content.
- Places on the programme are allocated on merit, on a competitive basis.
- Applicants who do not currently meet the academic entry requirements may wish to consider using SETU Waterford's Recognition of Prior Learning (RPL) mechanism.
- Please complete the form electronically and submit by email along with all supporting documentation such as education and training certificates etc.
Applicants for whom english is not their first language will, in all cases, be required to submit certification that they meet SETU Waterford’s English Language Competency Requirements.
Graduates of this programme will have the option to proceed to complete an additional 30 credits to receive a full MSc in Digital Marketing Practice qualification.
Graduates of this programme will have the option to proceed to complete an additional 30 credits to receive a full MSc in Digital Marketing Practice qualification.
Course Leader
