Since graduating with a degree in Public Relations and Media, Lucy Daverne from Wexford, reflects on her journey at SETU. From hands-on learning experiences to forging connections, Lucy’s academic path was a transformative one.
Choosing the right path
Lucy chose an alternative route to university, beginning with a Level 5 qualification at Carlow Institute of Further Education. This solid foundation allowed her to seamlessly progress to a Level 8 bachelor’s programme at SETU. Motivated by a passion for communications, Lucy chose a Bachelor of Arts in Media and Public Relations in the hopes of building a career in the field.
“I wanted to understand the media landscape and gain the skills to navigate the public relations and marketing industries.”
Lucy Daverne
Invaluable experience
One of Lucy’s favourite aspects of the course was working in the studio with cutting-edge equipment.
She said, “The hands-on experience was invaluable.”
Learning from lecturers with real world expertise added another layer of depth, making her coursework both practical and engaging.
Embracing opportunities
Reflecting on her time at SETU, Lucy describes her experience as overwhelmingly positive. From tackling challenging projects to delivering presentations, she embraced every opportunity. While she joined as a mature student, she found camaraderie among her peers and enjoyed the occasional student night out.
Gaining insight
The course gave Lucy a broader understanding of the media’s influence on society and the economy, crediting her lecturers for their knowledge and support.
“The lectures were incredibly engaging and helped me see the bigger picture.”
Lucy Daverne
Future aspirations
Shortly after graduating, Lucy landed a marketing and public relations role and is confident that her time at SETU has prepared her for success. She emphasised that she will forever be thankful for the transferrable knowledge she gained from her lecturers Dr Eleanor O'Leary, Dr Irene McCormick, and Dr Pauline Flanagan.
She said, “My time at SETU has facilitated me in achieving my dream job, and I am excited to continue growing in the marketing, public relations, and content creation industries.”
