South East Technological University (SETU) has achieved international acclaim with two major wins at the Transform Diamond Awards 2025.
SETU took home Diamond Awards for Best Corporate Rebrand Following a Merger or Acquisition and Best Visual Identity from the Education Sector.
The University has been recognised alongside its brand agencies, Red Dog and MCCP, for excellence in corporate rebranding, as well as for its distinctive and impactful visual identity.
Global recognition
Following last year’s double gold win at the Transform Awards Europe 2024, SETU’s brand advanced to compete against the world’s top brand transformations. The University’s brand has now been recognised as among the best in the world.
From the very beginning, our goal was to build a brand that would represent the ambition, values, and future of SETU.
Prof. Veronica Campbell President, SETU
SETU President, Professor Veronica Campbell, commented, “I am absolutely thrilled that the SETU brand has received global recognition at the Transform Diamond Awards. This is a tremendous achievement and a tribute to the creative excellence and strategic thinking of our brand team and our agency partners at Red Dog and MCCP.
“From the very beginning, our goal was to build a brand that would represent the ambition, values, and future of SETU. These awards affirm that we have done just that and more. They mark a proud milestone for our university and its role on the world stage.”
Praise for vision
SETU’s brand has been widely praised for its bold vision and striking visual identity, which captures the university’s mission to inspire, lead, and make a global impact.
Dr John Power, Brand Manager at SETU, added, “To be recognised at this level is a phenomenal achievement for SETU. These Diamond Awards are a clear validation of the strength, creativity, and ambition that underpin our brand. From the outset, we wanted to create something that would not only reflect who we are as a university, but also boldly position us on the global stage.”
He continued, “Seeing that vision recognised internationally is incredibly rewarding. I’m immensely proud of the dedication shown by our internal teams and deeply grateful to our talented partners at Red Dog and MCCP, whose creativity and collaboration helped bring the SETU brand to life in such a powerful way.”
University identity brought to life
Reflecting on the project’s success, Mary Doherty, Managing Director at Red Dog, said, “To win two Diamond Awards for our work with SETU is extraordinary. The project was complex, visionary, and future-focused, and we are proud to have played a key role in bringing the university’s identity to life. Working with a client like SETU, who trusted in the creative process and welcomed bold thinking, made this an incredibly rewarding experience.”
High standard
The Transform Diamond Awards represent the pinnacle of global branding recognition. Judged by an international panel of branding experts from world-renowned companies including Colgate-Palmolive, Google, and Salesforce, this year’s awards showcased the highest standard of branding excellence across five continents.
SETU’s double win cements its place as a standout example of transformative brand development in the global higher education landscape.
About the Transform Diamond Awards
Now in its inaugural year, the Transform Diamond Awards is a global initiative celebrating the best of the best in brand transformation. The competition brings together gold winning projects from each regional Transform Awards programme including Europe, North America, Asia, Australia and New Zealand, and the Middle East and Africa, to compete for the ultimate recognition in brand strategy and design.
For more information on Transform Diamond Award winners 2025, click here. To learn more about SETU’s brand, click here.