With a background in marketing, and working for an American tech company, Glauber Carneiro felt that SETU’s Postgraduate Diploma in Digital Marketing Practice bridged gaps between his knowledge and emerging digital marketing trends.
Motivation
The digital marketing field evolves at an unprecedented pace, and staying relevant requires constant upskilling. Glauber commented, “I was particularly drawn to SETU's practical approach to learning, which promised to bridge any gaps between my existing knowledge and emerging digital marketing trends. My initial marketing degree provided a strong foundation, but the rapidly evolving digital landscape demanded continuous learning and adaptation.”
Career impacts
On the impact of studying the Postgraduate Diploma in Digital Marketing Practice, Glauber praised how “the programme has significantly enhanced my professional skills. Beyond just learning new digital marketing concepts, I've gained confidence in implementing advanced strategies and analysing their effectiveness, and the practical nature of the coursework meant I could immediately apply new learnings to real-world scenarios.”
Beneficial modules
For Glauber, the digital design module proved to be the most transformative component of the programme. “Learning to create my own website and develop an online portfolio equipped me with invaluable technical skills that set me apart in the digital marketing landscape.”
Advice
Glauber’s advice for professionals considering this programme is to prioritise a work life balance: “I emphasise the importance of time management and maintaining a balance between work, study, and personal life.”
Flexible learning
Highlighting the flexibility of the programme, Glauber explained: “While I completed the course entirely online, I would seriously consider visiting SETU’s campuses in the future. The flexibility of online learning was perfect for my professional commitments, allowing me to balance work, study, and personal life seamlessly.”
