Hellen is an experienced international education professional with a strong background in global engagement, student recruitment, and partnership development. She served as Chief Representative for the China Market for over 10 years, playing a pivotal role in establishing and strengthening the university’s partnerships across the region.
Since COVID-19, Hellen has actively represented South East Technological University (SETU) in the ASEAN region, including Malaysia, Vietnam, and Indonesia, promoting the university through education fairs, school visits, and partnership meetings. Her extensive experience and deep understanding of international education have significantly contributed to SETU’s global outreach and collaborations.
Hellen holds a Master of Business Studies (MBS) in Internationalization from SETU, further enhancing her expertise in global education strategies and cross-border partnerships.
Originally from China, Hellen brings a cross-cultural perspective to both her professional and personal life. She is dedicated to fostering international collaboration, holistic wellness, and lifelong learning.
